First, how this list was made. The LeaseRooster team makes LeaseRooster; the rest of this list is what the team found on each vendor’s own pages in September 2026. No review sites, no screenshots from a sales demo, and no prices except the ones printed on each vendor’s own pricing page on September 24, 2026. Prices change, so check them again before you decide. Every claim below has a link in the sources for this post.
“Under 100 units” matters. Past a few hundred doors you have staff, a leasing office, and an implementation budget, and the right tool looks different. Below 100, you are usually the person answering the listing inquiries yourself, often at night.
Apart from LeaseRooster, which is last because the LeaseRooster team makes it, the list is in no particular order. Read the “fits if” line on each and ignore the ones that do not match you.
TenantCloud
What it is. Rental management software with a Leads feature.
What its own page says. TenantCloud calls it a lead tracking tool and a prospect management tool, and in one line a “lead tracking CRM.” Leads come in from your listing website, tour requests, and applications, or you add them by hand. You can change a lead’s status, assign it to someone on your team, create follow-up tasks, log calls and notes, and see each lead’s activity timeline. An “Invite to Apply” button moves a lead toward an application. The pricing page lists lead tracking on every plan, with unlimited properties and units and a cap on leases that rises by plan (10 on Starter, 30 on Growth, 60 on Pro). Starter was $18 a month, or $15 a month billed annually, and Pro was $60, or $50 billed annually.
Fits if you want lead follow-up tasks and call logging built in, and your lease count fits one of the plan caps. The LeaseRooster vs TenantCloud comparison goes further.
DoorLoop
What it is. Property management software with a dedicated CRM page.
What its own page says. The headline is “A CRM that moves tenant prospects forward.” It describes keeping prospect data in one place, seeing where each lead sits in the pipeline, creating follow-up tasks, and storing contact information for prospects, tenants, and owners. The page says every plan includes the CRM. The pricing page shows three plans: Starter at $99 a month ($69 billed yearly) with a 10-unit maximum, Pro at $189 ($149 yearly), and Premium at $239 ($209 yearly).
Fits if you manage for other owners and want their contacts in the same system as your tenants, and the price makes sense for the number of units you run. See LeaseRooster vs DoorLoop.
Buildium
What it is. Property management software with a leasing module.
What its own page says. Buildium does not call this part a CRM. On its pricing page the feature is “Prospect Management,” listed under Leasing on all three plans (Essential, Growth, and Premium), which started at $62, $192, and $400 a month. A Buildium guide adds that it includes two-way email and SMS, so conversations with prospects sit in one place.
Fits if your leads come in by text as often as by email and you want both threads in the same system as the rest of your leasing. More in LeaseRooster vs Buildium.
A Zoho CRM vertical
What it is. A general-purpose CRM, set up for property management.
What its own page says. Zoho’s marketplace lists a Property Management CRM built on Zoho CRM. It is published by a partner, Mav Consulting Group, rather than Zoho, and describes itself as automating lease pipelines. The listing is marked paid and shows no price.
Fits if your business already runs on Zoho and you want the rental leads there too. Expect to handle rent, the ledger, and deposits somewhere else, since the listing does not describe them.
A spreadsheet
What it is. Free, and already open on your laptop.
What it does. Whatever columns you give it. A tenant list with name, email, phone, unit, and a few tags does most of what a small landlord needs for contacts. What it cannot do is send anything, log anything by itself, or give a second person access without giving them everything. The tenant information sheet template is a clean starting point with the columns already named.
Fits if you have a handful of units, you are the only person touching the records, and your leads come in slowly enough to answer from your phone.
LeaseRooster
The LeaseRooster team makes this one, so weigh the entry accordingly.
What it is. Property management software for independent landlords, with a CRM inside it.
What it does today. Tenant records with tags, notes, saved views, and merge for duplicates. A timeline on each tenant with notes, invoices, work orders, and messages in date order. A lead inbox where inquiries from your listings arrive with a source and a status (new, contacted, invited, converted, dismissed, or spam). A vendor directory with trade, contact details, notes, and a 1 to 5 rating on each work order. Import from a spreadsheet on every plan; exports on the Growth plan and up.
What it does not do yet. No reminders on tasks, no custom fields, and no owner accounts. If you manage for other owners, DoorLoop, whose CRM page mentions owner contacts, is closer to that job.
Fits if you own the rentals yourself and want tenants, vendors, and leads tied to the lease and the rent. The whole list is on the tenant CRM page.
How to choose in ten minutes
Write down the last five leads you got and how each one reached you. Then write down who else needs to see your tenant records. Those two answers rule out most of this list. Read the remaining vendors’ own pages, not a roundup (this one included), and check each one’s export before you sign up.